R SIGNAL

Attention, turned into revenue

Design & engineering for digital marketing.

I’m Rick Xi. Brand direction, film and paid creative that earn attention, and the storefronts built to keep it — one hand, from first frame to checkout.

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2026

R Studio

Creative developer portfolio

    • R Studio
    • R Commerce
    • R Room
    • R Illustration

    Attention is won in seconds, and kept by the build.

    Film, interface and commerce,
    designed and shipped as one system.

    Creative is the lever. Revenue is the proof.

    Every idea tested live,
    scaled only where it converts.

    • Brand direction

      It starts with what the brand stands for, and the world and cast that carry it. Colour and light follow, never lead.

      Concept · World · Art direction

    • Film production

      Every shot blocked in 3D before a frame exists — camera, framing and motion locked in previs, then generated and cut.

      3D previs · Camera · AI render

    • Paid media

      One idea cut into the hooks and formats a feed can test — placed where it performs, then scaled on the numbers.

      Paid social · Testing · ROAS

    • Social content

      Short-form story built for the feed — a character, a world and a late turn, made to earn the second view and the share.

      Narrative · Short-form · Feed

    [ payoff ]

    Made to convert

    The ad that earns the click and the build that catches it — one hand, one toolchain, and nothing lost in between.