Design & Engineering
Thinking in systems.
Building with care.
I’m Rick Xi. I design and build the things that turn attention into revenue — interactive sites, commerce systems, and the motion that holds them together.
I turn attention into revenue
- R Studio
- R Commerce
- R Room
- Coin Mint
- Shopify Sync
Attention is earned in the first two seconds and kept by the build.
Interface, motion and commerce,
designed and shipped as one system.
Every build is a shopfront for the next one.
Five sites, one toolchain,
each one paying for the next.
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01
Creative development
Real-time scenes that hold frame rate in a browser — geometry, shaders and post, built to ship rather than to demo.
Three.js · WebGL · GLSL · GSAP
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02
Interaction & motion
Scroll choreography tuned so a page reads as one movement instead of a stack of separate effects.
Scroll choreography · Micro-interaction
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03
Frontend engineering
Storefronts, accounts and the plumbing behind them, given the same care as the motion sitting on top.
React · Next.js · Modern CSS
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04
Visual & brand
Art direction, type and layout systems, so five separate builds still read as one hand.
Art direction · Type · Layout systems
Five builds,
one system.
R Studio · R Commerce · R Room · Coin Mint · Shopify Sync